The company website has received very good feedback from customers since it allows them to easily browse products online and a newsletter would further increase interactivity, making it possible for them to conveniently receive information about new products without the need of even visiting the site.
Visual integration is important to maintain a healthy brand and company image so I kept that in mind during the creative process, making the newsletter visually similar to the website and using a font similar to the one in the logo. The company is not only a small-town business but also 20 years old so I created an old fashioned overall look and layout.
As for copy, there’s really not much to tell. I’m keeping the text simple yet long enough to fill the space nicely, while also trying to make the customers interested enough to visit the store.
Voila! The result is presented in the image above.
I thank Mikael for the wonderful background images. Take a look at his portfolio, he’s talented and does great work.Mikael Rosenholm Portfolio